In my current role, I lead social strategy and digital campaign planning for KeVita Kombucha and Orgain Protein. This includes everything from campaign strategy and execution to analytics and reporting. I lead a team that produces all social content for the brand, bringing insights and strategy as creative fuel as well as overseeing photoshoots and production. I also support a few other brands across the agency from Starbucks to Acuvue.
Previously I worked at Starbucks HQ where my focus is on developing global social strategies based on regional insights and needs. I created editorial calendars for key moments like international market openings, rewards program launches and our annual red cups holiday campaign as well as provided ongoing strategic counsel to our international social media leads around channel strategies, influencer activations, analytics, etc.
I earned my Master's Degree from the University of Washington in 2017, receiving a Master of Communication in Digital Media. This program expanded my knowledge across the marketing sphere, giving me experience with multi-platform content strategy, UX design and branding.
After hours, you can find me riding bike, blogging or enjoying a good cider.
Previously I worked at Starbucks HQ where my focus is on developing global social strategies based on regional insights and needs. I created editorial calendars for key moments like international market openings, rewards program launches and our annual red cups holiday campaign as well as provided ongoing strategic counsel to our international social media leads around channel strategies, influencer activations, analytics, etc.
I earned my Master's Degree from the University of Washington in 2017, receiving a Master of Communication in Digital Media. This program expanded my knowledge across the marketing sphere, giving me experience with multi-platform content strategy, UX design and branding.
After hours, you can find me riding bike, blogging or enjoying a good cider.