As a student in the University of Washington's Communication Leadership program I study digital media strategies, anchored in compelling storytelling and insightful analytics. The program is lead by leaders in the Seattle tech industry and offers courses in content strategy, media theory and the law and ethics of digital media.
In one course, my classmate and I created a website for marketers on social media law. In another course, we produced a scenario planning report on the future of digital marketing trends where we addressed the role of consumer choice in a growing economy. You can view the report below. |