As a viral marketing tool and easy way to engage a young, unmarried audience, Pinterest was a natural fit for Wimmer's Diamonds. We focused on wedding-related tips to position the jewelry store as the wedding experts in Fargo-Moorhead.
A combination of eye-catching images and keyword-heavy copy has made Pinterest the number one referral site to wimmersdiamonds.com, with more than 50% of total visits coming from the site in 2013. Some infographics I designed have been repinned hundreds of times and featured on sites like BuzzFeed. |